Jan. 18, 2014Designed
“Champion Dragon Outfit”
for Chinese Sports Delegation at the
Winter Olympic Games

(Hong Kong, 8 January 2014) ANTA Sports Products Limited (“ANTA Sports” or the “Company”, stock code: 2020), a leading branded sportswear enterprise in China, is pleased to announce that the launch ceremony of the winning outfit, featuring the theme of “Keep the Champion's Spirit Alive”, for the Chinese Sports Delegation (“CSD”) of the Winter Olympic Games 2014 in Sochi, Russia was held at Nine-Dragon Wall in Beihai Park in Beijing.

Nine Dragons dancing for Winter Games—a historical heritage

As the descendants of the dragon, Chinese nation can be best represented by the symbol of the legendary creature. Since the Chinese character, “Dragon” was used as an element in the design of the winning outfit for the CSD in London Olympics in 2012, ANTA Sports visualised the Nine-Dragon Wall, one of the cultural icons of the Chinese nation on the winning outfit for the Winter Olympic Games in Sochi, Russia this year, with the aim of inspiring the Chinese Olympic athletes, while also promoting the spirit of China's dragon culture.

The “Champion Dragon Outfit” for the Winter Olympic Games not only displays historical and traditional heritage in its concept, but also makes bold breakthroughs in terms of fashion design and technological innovation. Slim-fitting and cozy knit fabric is used in the winning outfit, providing greater comfort to the athletes, while a traditional Chinese brocade technique is adopted in the design, exhibiting the nine dragons in different forms on the Nine-Dragon Wall onto the winning outfit. The word “China” in the back of the winning outfit is represented in Chinese characters to highlight China element. All of these details combine to form the most fashionable Olympic winning outfit in China.

Technological details make the perfect winning shoes

Furthermore, ANTA Sports adopted “A-Loop”, the Company's key technology in 2014, in the winning shoes. “A-Loop” is inspired by the double-layered structure of a car chassis, with a hollow cylinder outside being the first layer, serving the function of energy return and rebound, while the central area between the fore sole and the heel is the second layer, specialising in stabilisation, support and shock absorption. The double layer structure offers a high degree of protection and rebounding, stable support, flexibility, lightweight and other features, providing protection and shock absorption for athletes' feet. The woven surface of the quarter not only keeps the feet warm but also provides support to the feet, making the shoes suitable for cold weather. The winning shoes also adopt the “Dragon” element, with dragon scales vividly shown on the quarter by electric-carving, and a dragon icon is displayed on the tongue, enhancing the cultural essence of the winning shoes.

Mr. Ding Shizhong, Chairman and CEO of ANTA Sports, said,
“As the sportswear brand representing China's sports essence, we make it our responsibility to promote the development of China's sports undertakings and integrate the sports spirit of ‘Going Beyond Oneself' into everyone's daily life. We have been the strategic partner of the COC since 2009, and Chinese Olympic athletes will go all out to win and reach new heights in Sochi, Russia next month, and will strive to reach the top podium at the Winter Olympic Games wearing the “Champion Dragon Outfit”, which incorporates tradition and fashion, while also demonstrating the graceful demeanor of Chinese athletes and ANTA's professional brand image to the entire world.”


Photo 1: Ms. Xiao Min, Assistant Minister of the SGAS and Vice President of the COC, Mr. Ding Shizhong, Chairman and CEO of ANTA Sports, along with athlete representatives unveiled the “Champion Dragon Outfit” in the launch ceremony.

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