May. 31, 2014ANTA’s Entry
into the Russian Market

A Fresh Start  
A New Opening 
Since ANTA, China's largest sports brand, has marched into the Russian market, it is in the company’s plan that at least 340 franchised stores will be opened as well as over 500 brand stores positioned within the time of 5 years.
Under the slogan “A fresh start & a new opening”, ANTA hosted a ceremonious brand recommendation conference in Sochi, Russia, making for ANTA's another step forward as a brand in the Russian market. As far as ANTA's concerned, Russia serves not only as a market that holds in store enormous potential along with considerable opportunities but what’s infinitely more as a competitive platform for ANTA to launch a positive expansion and to thrive in the world market.
At the press conference of ANTA's brand recommendation in Sochi, as Vice-president Zhang Tao of ANTA Group stated, “ANTA-Russia relation goes back a long way. 20 years ago, ANTA had its first pair of shoes sold in Russia, which marks ANTA's initial & preliminary exploration into the world market. For 20 years, we have groped and practiced in the company of our partners in Russia and after these 20 years of accumulation, ANTA has gained an even more profound comprehension of the Russian market as well as consumers in Russia. It is our belief that today is when ANTA gets launched on the vast lands of Russia, namely, a fresh start & a new opening.”

Photo1: Zhangtao, vice president of ANTA Group, makes the opening remarks at the brand recommendation conference in Sochi, Russia.

Then after, Mr. Victor Smidt, introduced to the guests ANTA’s marketing strategies in Russia:
“As an international sports brand, ANTA is dedicated to providing consumers in Russia with highly localized sports products (footwear & apparel & accessory) that come with superior quality and reasonable price and market compatibility. In the future, ANTA products are accessible through franchised stores, brand stores, e-commerce platforms and other channels so that service provided by ANTA can be best experienced. As a branding company, it is in ANTA’splan that at least 340 franchised stores will be opened as well as over 500 brand stores positioned within the time of 5 years so as to expand e-commerce distribution channel in a positive way. 5 years is what it is going to take for this company to become one of the most popular sports brands in the Russian market and our ultimate goal is to rank top 4 within the industry.”

Photo2: Leaders on both sides took pictures together before the mock store in Sochi.
It is also in ANTA’s plan that by the end of 2016, 20 franchised stores will be opened in Moscow, St. Petersburg and other major cities and regions, each of which covers an area of 120-150 square meters on average.
ANTA has for all time been committed to promising consumers worldwide with high cost-performance sports products. Owing a great deal to ANTA’s professional teams responsible for R & D, design and production, the quality of all kinds of commodities under this brand is so guaranteed that consumers’ and even professional athletes’ needs will be met. Compared to a number of leading brands in the world, it is fair and reasonable enough to say that ANTA is not at all inferior to them in terms of quality and is even more competitive in terms of price which is lower by 30% than that of those leading brands.  
Unveiled at the hotel plaza of Rosa Khutor in Krasnaya Polyana, Russia,ANTA brand recommendation conference includes catwalk show, theme morning-jogging etc. And Mr. Ahn Hyun-Soo, the three-gold-medal winner of Sochi Winter Olympics, was invited on site as a special guest, leading all the guests to exercise passion for sports in the light of the early morning sun.


Photo3: The ANTA brand recommendation conference draws to a successful close with everyone’s applause.